3 SMART BUSINESS INVESTMENTS YOU’RE PROBABLY NOT MAKING

I get it. You’re an entrepreneur. A small business owner. Maybe even a start-up.

You’re proud of the fact that you’ve bootstrapped your business from the ground up,
tackling every task that comes your way. You built your first website, dove in and learned
how to edit and upload videos to YouTube, figured out how to format your email
newsletter, and even wrestled your shopping cart into submission.

But that feeling of pride that comes from doing the work yourself comes with a price.
Too many small business owners are working too many hours, suffering from burnout
and frustration—not because they’re not good at what they do, but simply because
they’re unwilling to truly invest in their business.

They’re letting a scarcity mindset prevent them from taking the steps—and making the
investments—that will have a massive impact on their business. And maybe you are,
too.

Outsourcing

By far the biggest objection to outsourcing you’ll hear is “I can’t afford it.” Perhaps
you’ve heard—or even said it. But the fact is, if you’re a serious business owner, you
can’t afford not to outsource.

The time you free up by not doing those mundane, everyday tasks is time you’ll spend
more profitably, by:

  • Increasing your sales.
  • Focusing on your business – not in it.
  • Connecting with new prospects.
  • Building a referral network.
  • Working with clients.
  • Or just enjoying your life!

Outsourcing should never be looked at as an expense. In fact, if you’re not getting a
return on your outsourcing investment, take a hard look at what you’re outsourcing and
to whom, because there is likely plenty of room for improvement.

Automation

Most business owners start out using low-cost tools with limited features. For example,
you might be using PayPal exclusively for product sales, and manually adding buyers to
your mailing list each time you receive a payment. While that’s an acceptable solution ​
when time is easier to come by than money, you’ll quickly outgrow it. The problem is,
too many entrepreneurs fail to recognize the benefits of true automation.

Not only is trying to “make do” with a pieced-together system costing you sales, but it
costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to
work, rather than letting the tools do the heavy lifting.

Imagine if your web forms automatically were entered into the right email list, with an
automated email drip campaign that was sent to them to encourage a sale or to a book a
call with you. That’s at least 3-5 steps you don’t have to physically do.

Recognize when it’s time to level up your marketing to include true funnel automation,
and watch your income and opportunities increase dramatically!

Coach or Consultant

It is possible to build your business solely on your own. You can pay attention to what
others are doing and reverse engineer their systems. You can read books and blogs and
maybe invest in a few carefully chosen training programs.

But there will come a time when your growth will flat line, and you’ll struggle to reach
that next level. That’s when it’s time to invest in coaching or a quality consultant. And
yes, even consultants have (and need) coaches. A marketing consultant can help you see
past your own blind spots, work through the blocks that are holding you back, and build
a business you love—on your own terms.

Growth Strategy

Some businesses think if they just buy a lead list, they’ll grow their business. But if
you’ve ever bought a lead list, you know how much work goes into vetting those
contacts. Are they even real? Wait, they’re not even in the category I asked for? Why is
this contact in North Dakota when I asked for Maryland.

Then who’s going to vet the list, start cold calling, keeping track of progress and more.
You could have a virtual assistant help with this. But that’s so much time wasted on a
“what if.”

We recommend an organic social media growth strategy to build your list of followers,
engage them with quality content, and convert those contacts into warm leads. Target
niche specific contacts based on your preferences that match your offerings.
It’s a beautiful thing when a social media follower becomes an engaged user and
converts to a buyer.

Don’t be afraid to invest in your business. Wise investments such as a marketing
consultant, automation, growth strategy and outsourcing will pay for themselves many
times over.