“I’ve never been good with money.”

“I hate budgets.”

“I’ll never be a 6- or 7-figure earner.”

“My market won’t pay premium prices.”

If you’ve ever heard these statements come out of your mouth—or even in your head—
then you’re engaging in a damaging habit known as negative self-talk. By telling yourself
these lies ( and yes, they are lies ) you’re reinforcing the beliefs that go along with them.

What you visualize and believe is what becomes true.

Tell yourself that you’re not good with money, and you won’t be. Believe that budgets
are horrible chores to be reviled, and you’ll resist creating one. Convince yourself that
you can’t earn a 6- or 7-figure income, and you won’t.

It’s not “the secret.” It’s a scientific fact. Known as a self-fulfilling prophecy, this kind of
self-talk results in poor performance simply because we act as if it’s already true.

If you tell yourself that you’ll never be a 6-figure earner, you will not do the things that 6-
figure business owners do. You won’t work to grow your mailing list (“No one reads my
emails anyway”), you won’t increase your rates (“It’s not like I’m some top-earning pro”),
and you won’t build a brand worthy of a high income (“Is a brand necessary at this

By contrast, if you act and think as if you already are a high figure earner, you’ll approach
your business quite differently. Your confidence level will increase. You’ll present a very
different brand to your prospective clients. You’ll go out of your way to connect with
those who can and will afford to pay your higher rates.

How to Combat Negative Self Talk

The first step toward changing your negative self-talk is to simply acknowledge that you
do it. Tick a mental checkbox every time you catch yourself making negative statements,
whether out loud or in your head.

Make a note of the ones that come up most often for you, and identify their origin if you
can. For example, if your ex-husband continually berated you for your spending habits,
chances are your “I’m no good with money” mantra can be laid right at his feet. It’s time
to turn that thinking around. ​

The next time you catch yourself saying “I’m no good with money,” take a minute to
recall 5 instances where you were good with money. Maybe you paid off your credit
cards or saved for a house or built an emergency fund. Rephrase your self-talk to, “I used
to be bad with money [if that’s true], but now I make smart choices to achieve my

COVID has made all of us look at finances differently. We’re literally all in the same boat.
Change your mindset and believe we’ll get through this together. Focus on the positive
and make that your new mantra.

Just as negative self-talk becomes a self-fulfilling prophecy, so does positive self-talk.
Reframe your thinking, and your business finances will certainly improve.

Ask for help from others to catch you when you think and talk negatively. Encourage
one-another during this time and you’ll get out of that negative mindset soon enough.