WHAT’S YOUR WHY?
When you first hung out your virtual shingle, you likely were thinking:
- “I can’t wait to get away from this awful job.”
- “I just want to be home with my kids.”
- “I’m tired of working crazy hours and holidays.”
- “I know I’m worth more than they’re paying me.”
These and many, many other thoughts go through the heads of every would-be business
owner, and are often the driving force behind that final, “I quit.”
But while these thoughts are great for lighting a fire and inspiring you to make a jump to
business ownership, they’re not so fabulous at motivating you to grow and improve.
They won’t inspire you to increase your skills and raise your rates and be brave and
authentic in your marketing. They won’t help you find the courage to hire support or
launch new products.
Whether you’re a start-up or seasoned business pro, to find the inspiration to make your
business thrive, you have to identify the real why behind what you do.
“Passion based” is a phrase that’s found a massive following in the past few years, and
seems to be the holy grail of entrepreneurial adventures. And for business owners with a
true passion for their field, it can be a strong motivator.
Some business owners are passionate about a subject, spending all their waking hours
learning about the topic. Some are passionate about a market, and would do anything to
help their ideal client achieve his or her goals.
Whichever type of passion-based business owner you are, learning to harness that
passion will help take your business to the next level.
For example, Mahalo Wellness offers quality CBD products online to US-based
customers. While there are thousands of CBD producers and distributors, Mahalo
focuses on their niche consumer – the chiropractor. The owner of Mahalo Wellness is a
chiropractor and his passion to treat and care for his patients enabled him to open up his
CBD business in ways that allow him to speak directly to his target consumers passion
and pain points.
Maybe you want to retire at 45 to travel the world or send your kids to an elite private
school. Maybe you love fast cars, and dream of driving a brand new Ferrari.
Whatever your big dream, you knew you’d never make it while putting in time at the day
job. While everyone seems to go on and on about those passion-based dreams, the
truth is there’s nothing wrong with wanting financial fulfillment. Money is a necessary
tool. We need it, and the more we have, the easier we’re able to financially afford life’s
necessities and the luxuries that come with it. And wanting more of it is nothing to be
ashamed of, as long as you maintain your integrity and authenticity in pursuit of it.
Plenty of online business owners go into business so they can have more to give. You’ve
no doubt heard of—or maybe even know—marketers who use their earnings to fund
mission trips, build schools in war-torn, third world countries, and support a variety of
charities at home and abroad. Others use the time and freedom they’ve built into their
business to volunteer with local hospitals, animal shelters and children’s organizations.
If you have a heart for a cause, a philanthropic why might be the driving force that takes
your business to the next level.
Connecting your WHY with your Audience
Your why will only work if your consumer feels fulfilled by your mission, products and
services. While many get into business for themselves and their goals, it’s more
important to give to your customers so that the growth cycle will continue to trend
Consider the pains or frustrations you are taking away from your consumer. What
solutions are you providing to their problems? How are you the best resource for your
consumer and why?
To find your own why, consider your biggest dreams. If money were no object, what
would you be doing? If you could fix or help solve an issue, what would that be?
Know Your Who. Know Your Why. Know Your How.
If you need help establishing your target audience, want to dig deeper and explore your
why, give us a call or contact us today. Beholder helps you manage your marketing… so
you can focus on your business.