Why You Need Relationship Marketing in Your Marketing Plan

Business owners everywhere incorporate marketing tactics every week and every month to tell
the world about their mission and their products or services. Without marketing and without
thousands of dollars in your advertising budget, not a single soul would know you have a
business, never mind want to make a purchase with you.

Why? Because people purchase from those who they know, like, and trust. They want to know
that you’re a real person with real feelings instead of someone who only cares about the
almighty dollar. They want to know you’re not a scam artist who will steal their last dollar
without providing a product. They want to hear recommendations from others who have
purchased before them to be sure your product delivered what it promised.

People with purchase power want a relationship with you before they buy.

Relationship-based marketing gives you:

1. Visibility

In order to have a relationship with a single person or large audience, you need to interact with
them. Get to know THEIR likes and dislikes, know what problems they are experiencing, and
think about how you can help them solve their problem. In order to learn this information,
you’ll be forced to be consistent with your interaction, whether on social media or in real life,
naturally giving you more visibility.

2. Authority

Do you share your knowledge with your audience, or do you save that only for paying
customers? Sharing your knowledge, practical experience, and even case studies for free will
position you as a knowledgeable authority figure and an expert in their field who cares about
helping others. Platforms such as social media, podcasts, YouTube videos, or writing an ebook or
short reports are all ways to both increase your authority rank and your visibility.

3. A Stellar Reputation

Can you see how Visibility and Authority build on each other and lead to a Stellar Reputation?
As you interact with people and become an authority figure, your audience will naturally form
an opinion about you. If you over-deliver with your products or your signature services, your
reputation will continue to shine. Overall, a stellar reputation will shorten the length of time it
takes you to earn the trust of your audience or new followers. ​

4. Happy and Enthusiastic Fans (Referrals)

You’ll know you’ve made it when fans are clamoring for your latest product and tell all their
friends how wonderful you are! This is the ultimate result of relationship marketing and worth
all the time and effort it takes to reach this destination.
One key to remember is to never stop the process of building relationships. Like gears in a clock,
you must find a way to consistently interact, show your authority, improve your reputation and
take care of your happy fans. Keep these gears working to consistently grow your business for
years to come.

Confused about How to Start Building Relationship?

Relationship marketing should be a win-win situation for both parties involved. You should gain
visibility, authority, and happy fans, and your audience should be thrilled with the value that
you deliver to them. If you want to get more in-depth into relationship marketing and the steps
you need to make this tactic work for you, then you’ll want to check out our ebook,
“Relationship Marketing: Connections, Client Loyalty and Cash .” It’s chock full of valuable
information, including:

  • Building Strong Relationships and the Money Will Flow
  • Stepping Out of Your Comfort Zone to Make Powerful Connections
  • Turning Clients into Raving Fans
  • Maximizing Your Cash Flow

You don’t want to miss out! [INSERT PURCHASE LINK HERE]